SUSTAINABILITY AT camel active - MAKE AN ACTIVE CHANGE
WHAT DOES SUSTAINABILITY MEAN FOR
Taking a proactive, sustainable and responsible approach - this is a matter of course for us at camel active. As a brand for outdoor casual wear we want to actively protect our favorite place to be: nature.
Our sustainability mission MAKE AN ACTIVE CHANGE serves as a compass on our journey to drive sustainable and responsible action and to continuously improve becoming more sustainable every day. Our goal is to preserve natural resources, protect the environment and ensure fair working conditions. We therefore divide our sustainability efforts into the areas of "Nature" and "People," in which we not only implement concrete measures to reduce our ecological footprint but are also committed to internationally valid and fair working conditions at our suppliers. Recognized standards and certifications support us in communicating our sustainability activities in a credible and transparent way.
If you would like to know which specific sustainability certifications camel active uses, you can find an overview here.
ECOLOGICAL SUSTAINABILITY AT
Nature is especially close to our hearts, because we love being outdoors. Our durable and high-quality outdoor clothing is the perfect companion for any outdoor activity, whether in the mountains, at the beach or in the city park. We therefore see it as our duty to minimise our ecological footprint. By using environmentally friendly processes as well as innovative and sustainable materials, we can contribute to actively protecting our favourite place: nature.
Read more about protecting nature in our Sustainability Blog post Do's and don'ts in nature.
WHAT SUSTAINABLE MATERIALS DO WE USE AT camel active?
We design and manufacture durable, high-quality products, paying increasing attention to the use of sustainable materials and environmentally friendly processes. For clear and transparent labelling of our products, we use the three categories: Organic, Recycled and Conscious. We already use the following sustainable materials and production processes within these categories:
Natural fibres with their positive properties are the most important materials for our products. Organic cotton in particular, which has the advantage that the seeds are not genetically modified and the plants are grown without fertilisers or pesticides, has a positive impact on our environment. We therefore try to continuously increase the proportion of certified organic cotton in our products. In this way, we not only improve the quality of the soil, but also protect the health of the workers. We already use organic cotton in many of our t-shirts, jumpers, polo shirts, denims, socks and scarves and are also increasing the proportion of cotton certified according to the recognised textile standards Organic Content Standard (OCS) and Global Organic Textile Standard (GOTS).
Other natural materials
In addition to certified organic cotton, we also rely on the use of other natural materials such as linen or hemp. Both natural fibres are among the more sustainable material alternatives, because the renewable, natural raw materials are completely biodegradable and therefore very environmentally friendly. Linen is also thicker in texture than cotton, which makes it a very durable fabric. Since hemp fibres are not susceptible to dirt or odours, the textiles rarely need to be washed, so large amounts of water can be saved.
recycled polyester and polyamide
Whether in the outer material, for insulation or as lining, synthetic fibres give our outdoor products high functionality, such as reliable protection against cooling, low weight or high elasticity. In more and more jackets and waistcoats, we already use recycled alternatives made of polyester or polyamide, thus helping to reduce waste and save natural resources and energy. We also aim to continuously increase the proportion of Global Recycled Standard (GRS) and Recycled Content Standard (RCS) certified materials in our collections.
more sustainable leather
We use high-quality and durable leather for our camel active products. That's why we use mostly leather from suppliers who have joined the Leather Working Group (LWG), a global organisation that assesses environmental compliance and more sustainable practices, for our shoes and belts. By joining the LWG, we support more responsible leather production. In parallel, we are working to continuously increase the share of vegetable-tanned leather and expand our range to include vegan, more environmentally friendly leather alternatives.
more sustainable wool
For our wool products, we increasingly use wool that is certified by the Responsible Wool Standard. The sheep's wool used comes from certified sheep farms that respect animal welfare and sustainable use of farmland.
To achieve the authentic and fashionable look of our jeans, we use innovative and resource-saving laser and ozone technologies as well as water-saving washing techniques. With the "Environmental Impact Measurement" (EIM by Jeanologia) as a global standard, we continuously check water and energy consumption as well as the use of chemicals. We only use the Conscious label if the environmental impact in the finishing process of our jeans has been significantly reduced. A large part of our collections already achieve the status of "Low Impact" or "Medium" Impact jeans.
More innovative materials
Waterproof, breathable, windproof: We use a SympaTex® membrane for selected outdoor shoes. This functional membrane is completely recyclable, PTFE and PFC-free and is produced in a climate-neutral way.
For the padding of selected outdoor jackets we use the innovative materials Sorona® and Thermore® Ecodown. The Sorona® fibre consists of almost 40% plant-based raw materials such as maize and maize starch. Its life cycle assessment shows that its production requires 30% less energy and releases 63% less greenhouse gases than, for example, the production of new nylon. The fibres of the Thermore®-Ecodown padding are made exclusively from recycled PET bottles.
SOCIAL SUSTAINABILITY AT
We do our best to work reliably, trustfully and in partnership with our customers, employees and suppliers all over the world, because we have the claim to be a fair employer and to stand up for internationally valid and fair working conditions at our suppliers.
Photos: Bültel-Vietnam- Bien Hoa City, - established in 1992 - Own production plant with development center.
HOW DOES camel active IMPLEMENT SOCIAL SUSTAINABILITY?
As a camel active master licensee, the Bültel Group has been a member of the amfori BSCI (Business Social Compliance Initiative) since 2012 and thus supports the continuous improvement of working conditions in the global value chain. The amfori BSCI Code of Conduct is based on internationally recognised standards such as the ILO Core Labour Standards, the UN Guiding Principles or the OECD Guidelines and defines the requirements on topics such as working hours, remuneration and the exclusion of forced labour, discrimination and child labour. All external production sites must also comply with the eleven basic principles of the amfori BSCI Code of Conduct. To monitor compliance with these principles, audits are carried out at production facilities by accredited, independent auditing companies.
All our production facilities are audited and certified by internationally recognised initiatives. They have either amfori BSCI certification, SA8000 certification or SMETA certification.
Our production facility in Vietnam also completed the "STeP by OEKO-TEX®" certification with top marks at the beginning of 2022, which guarantees socially responsible and safe working conditions as well as environmentally friendly production along the entire supply chain.
In addition, our foreign technicians regularly visit the production sites to personally check the labour and safety standards on site and train suppliers. This close cooperation has resulted in numerous long-term partnerships.
We take our economic responsibility towards our partners around the world seriously and work together to further improve our high social and environmental standards. - MAKE AN ACTIVE CHANGE.
WHEN IS A PRODUCT LABELED AS SUSTAINABLE AT camel active?
At camel active, we have decided to set certain minimum requirements for our products in order to label them as sustainable. Our internally defined requirements relate to the outer fabric of the products and are made up as follows:
Organic: In order for an item to be labelled organic, at least 50% organic fibres (organically produced and certified) must have been used.
Recycled: For us to use our Recycled label on a product, it must consist of at least 50% recycled fibres (certified according to the Recycled Claim Standard).
Conscious: In order for an item to be labelled as Conscious, 100% of the wool in products made of wool must be certified according to the Responsible Wool Standard (RWS). The wool content of the article must be at least 50%.
The environmental impact of our jeans must be significantly reduced in the finishing process so that they achieve the status of "Low Impact" or "Medium Impact jeans according to the EIM Standard (Environmental Impact Measurement).
WHICH SUSTAINABILITY CERTIFICATIONS DOES camel active USE?
To identify our sustainable products, we use the following certifications on our articles, among others:
In addition to our products, all of our production facilities are inspected by recognized initiatives and certifications:
The amfori Business Social Compliance Initiative is a programme to improve social standards in the global value chain. Since 2012, camel active has already been a member of this initiative as part of the Bültel Group and is thus committed to responsible business practices and socially acceptable working conditions in the production plants.
STeP by Oeko-Tex
Our production facility in Vietnam is STeP by OEKO-TEX® certified. The standard is committed to environmentally friendly production processes and improved occupational safety in the production plants and also promotes socially acceptable working conditions on site.
FURTHER FAQ'S ON THE TOPIC OF SUSTAINABILITY
With us, there are various ways to recognise a sustainable article:
- Sustainability Tag
You can recognise our sustainable products by the MAKE AN ACTIVE CHANGE hangtag on the outside of the items. The QR code on the sustainability tag links directly to our MAKE AN ACTIVE CHANGE sustainability page, where you can get an overview of all our sustainability efforts.
- Sustainability Category
Whether a product is labelled ORGANIC, RECYCLED or CONSCIOUS can be seen on the inside of the item. In the case of t-shirts or jumpers, for example, the wording is printed in the neckline or on the sewn-in label.
- Sustainability Certificate
If the item is also certified by a recognised standard, you will find the relevant sustainability certificate on the inside of the item, on a sew-in label at the position of the care label.
Our claim to minimise our impact on the environment, reduce emissions and use natural resources responsibly is supported by many other initiatives and cooperations:
No fur, no down - that has been our principle for many years. All camel active products are free of real fur, which is why we have joined the "Fur Free Retailer" initiative of Vier Pfoten. The initiative identifies retailers who have made a written commitment not to sell fur and thus helps to find guaranteed fur-free fashion. The programme is an initiative of the "Fur Free Alliance", a coalition of more than 40 leading animal and environmental protection organisations worldwide. camel active has been a member and "Fur Free Retailer" since 2020.
We also work with the Better Cotton Initiative to improve cotton farming worldwide.
The Higg Index is an industry-specific rating system that enables companies in the apparel and textile industry to measure the sustainable contribution of products, brands or suppliers. Since 2021, we have been working with the Brand & Retail module of the Higg Index and can thus identify potential for improving sustainability within the company.
The Sustainable Apparel Coalition, a multi-stakeholder organisation of more than 240 brands, retailers, manufacturers, NGOs, governmental organisations and academic institutions, developed the Higg Index.
Sustainable packaging is also an important issue for us at camel active. We use 100% FSC-certified recycled paper for our shipping bags and boxes. In addition to using recycled material alternatives, we also try to reduce the empty volume of the packages as much as possible and to do without filling materials. We also reduce transport packaging as much as possible to protect our products and use mono-material to support easy recycling.
In order to make our goods shipping even more sustainable step by step, we at camel active also try to reintegrate already used cardboard boxes into our shipping process. By reusing shipping packaging that is returned to us with the returned items, we save water, resources and CO2. You can recognise our reused cardboard boxes by a sticker which indicates that they have been reused and thus explains any signs of use on the package. Of course, the slight signs of use do not affect the quality of your goods, as the stability and protective function of the packages is still ensured.
We also attach great importance to sustainable materials for our product tags and labels and therefore use recycled FSC paper, 100% FSC mixed paper or soy-based printing ink. For promotional materials and banners in retail, we also make sure that they are produced in a sustainable and environmentally friendly way and use renewable raw materials or recycled alternatives.
The Bültel Group obtains its electricity for the headquarters, the showrooms and its own camel active stores from renewable energies. The electricity supply is 100% hydroelectric, i.e. electricity is generated from hydroelectric power to the extent of consumption and fed into the power grid.
In addition, camel active delivers all online orders emission-free: parcels with orders from the camel active online shop are delivered climate-neutrally with DHL GoGreen.